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The concept draws inspiration from the ancient technique of cylinder seals, a significant artistic innovation in Babylonian culture. When rolled onto clay, these seals produced a continuous sequence of images that narrated stories or depicted specific scenes, functioning as an early form of "animation." This technique, which relies on motion to unfold a sequence of events, can be likened to the concept of movie frames, where each frame builds upon the previous to create a dynamic flow. By merging these ideas, the result is a representation of motion and transformation, embodying an identity that is ever-evolving and constantly in motion. This dynamic quality extends beyond the logo, influencing every aspect of the identity, from the contrast between colors to the typography and layout system. Each element contributes to an overall sense of movement, ensuring the identity remains fluid and in constant transformation
