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The logo was inspired by Queen Puabi, who ruled the First Dynasty of Ur around 2600 BCE. Her tomb was discovered between 1922 and 1934 and was unique due to its contents, which were filled with exquisite jewelry and high-quality gold and silver artifacts. According to research, Puabi's jewelry was inspired by nature, including motifs of leaves, flowers, and animals After an extensive study of Queen Puabi's life and a detailed examination of her jewelry, we drew inspiration from the design of the ornaments she wore. Her jewelry is characterized by a high contrast in thickness, featuring both very thin and very thick edges, as well as folds and handcrafted touches that impart a distinctive aura and uniqueness. These elements were taken into account, especially as they align with the brand's vision. We redesigned them to be luxurious, blending modernity with classic style, and, most importantly, crafted them to be highly practical for all uses.
